Home » Vic Di Criscio: 10 reasons why you should hire a copywriter instead of a content strategist

Vic Di Criscio: 10 reasons why you should hire a copywriter instead of a content strategist

We understand that you are probably tempted to hire a content strategist instead of a copywriter says Vic Di Criscio.

Here are 10 reasons why you should hire a copywriter

1) Copywriters perform better in SEO

The first reason is that copywriters are good at writing optimized content for search engines. You need this because Google will place your site higher in search results if you have relevant content that is well optimized for the keywords. Google will also place your website lower in the rankings if you don’t have optimized content.

2) Copywriters understand how to reach the target audience

The second reason is that copywriters understand how to reach out to your customers or distributors with their messages. The copywriter knows what kind of tone and language these individuals relate to, which makes it easier for them to create messages that are engaging enough to keep customers coming back for more.   

3) A copywriter understands different cultures and languages

The third reason is that a copywriter understands that the power of a message in one culture might not work in another explains Vic Di Criscio. Even languages can have a big impact on this, given how some words and phrases have different meanings in other cultures. This is why it makes sense to hire someone who understands these nuances instead of trying to learn them on your own.   

4) Copywriters know how to write relevant content for social media

Reason four is that copywriters understand the mediums they want to use their messages on, whether it’s online or offline marketing. Social media has become an important part of getting people to relate to products and services, so it’s essential for any copywriter worth their salt to know what kind of content works on these platforms.

5) Copywriters know how to write good headlines and capture the attention

The fifth reason is that copywriters know how to create effective headlines for their content. Great headlines can make or break a piece of writing, and it’s good to know if you’re working with someone who knows the importance of them in marketing messages like this.   

6) Copywriters don’t need any special training

Reason number six is that some companies prefer not to hire employees who have certain certifications or training that they feel they don’t really need. However, many times these individuals end up on projects. Where their skill sets aren’t particularly useful, which ends up wasting valuable resources. A copywriter doesn’t require any certifications or special training to do their job. So you can hire them for this reason alone.  

7) Copywriters come up with fewer workarounds to “fix” problems

The seventh reason is that a copywriter will be able to fix the situation without coming up with a workaround for it. This means you will have a valuable member of your team who can actually do something about the issue. Rather than just moving on from there.   

8) You don’t have to train your copywriters as much

Reason number eight is that you don’t have to train them as much. Again, they’re not going to be using any special skill sets or certifications on your project. Which makes it simpler for them to get on board and start doing what they need to do right away. 

9) Copywriters can learn about your industry and give you valuable insight

The ninth reason is that copywriters can help with market research. They’re not just giving you feedback on how to improve the quality of your product or service. They’re helping you understand how to better appeal to their customers as well. You will be able to understand what kind of content and messaging works and looks more effective than other messages.  

10) Copywriters come up with creative approaches instead of workarounds

Last but not least, a copywriter will be coming with creative ideas. How to solve the problems they face instead of trying out work around them every time. This means that they can offer fresh perspectives. As well as solutions for issues that might not be known to the rest of your team says Vic Di Criscio.

The art of marketing isn’t easy, but it’s something that every company needs to master in order to be successful. One way to make this process easier is by hiring a talented copywriter. Who knows how to market your product or service in the best way possible.


These are just 10 reasons why companies prefer hiring copywriters over content strategists. Vic Di Criscio says if you’re looking into hiring either one of these professionals, consider the advice here before making your decision.

Hiring a copywriter will be one of the best things you have done for your business. You will see that it is an investment that will pay off over time.By increasing traffic into your company and improving conversions of leads into customers.