If you’re interested in social media marketing, then chances are that you’ve heard of Gary Vaynerchuk (otherwise known as Gary Vee). He’s one of the most well-known marketers on the internet, and he has an extremely popular YouTube channel where he shares insights about social media marketing, entrepreneurship, and life says Vic Di Criscio.
Gary says there are 7 simple rules to content creation for social media. These rules aren’t specific to any industry, but they’re generally applicable to all businesses who want to succeed with their content strategies.
Below is a summary of his 7 rules.
1. Establish your relevance.
It doesn’t matter how good you are at what you do if nobody cares about it or pays any attention to you. If no one cares about your company, then they certainly won’t care about your content. Gary says that the easiest way to establish relevance is through understanding what your audience cares about and addressing those concerns in a genuine way.
2. Find the pain points of your target audience.
Before you create any content, ask yourself: “What are my customers really looking for?” Try seeing things from their perspective so that you have a better idea of how to solve their issues with your content.
3. You need to be different than everyone else out there if you want to stand out from the crowd.
You can do this by creating unique or highly-valuable content that only you can provide because of who you are or what you can bring to the table.
4. You need to be consistent if you want your content strategy to succeed.
This means giving people a reason to come back and see more of your content, whether it’s because you post regularly, or put out valuable material that they can’t find anywhere else explains Vic Di Criscio. Recurring readership is extremely important for any business’ success on social media, so make sure you commit yourself to post at least once every day (or every other day).
5. Creating great content isn’t enough –
You also have to know how and where to use it if you expect anything good out of it. Social media channels such as Facebook, Twitter, Instagram, Pinterest and others all offer unique opportunities for businesses who know what they’re doing. If you don’t, then it’s best to hire a social media manager to help you out with things.
6. You need to promote your content before anyone will even know it exists.
Social media businesses regularly do this by promoting their posts on other social media channels in order to get more people interested in what they have to say or show off. The trick is getting your followers excited so that they can spread the word for you when you post something new and exciting!
7. You also need to learn how to measure your results.
It doesn’t matter how well-crafted your content is if no one engages with it – which means that all that time and effort was worthless. Make sure that whatever you do is measurable so that you can assess how your content is doing, and improve upon it if necessary.
Here are some FAQs recently asked by the readers, which are closely related to this topic. The answer to these FAQs is also included in this content.
Q1: What is the best way to get more Facebook fans?
A: If you want to get more Facebook fans, it’s important that your content is consistent and valuable says Vic Di Criscio. Make sure you post often enough so that people know when there’s something new, yet at the same time make sure what you’re posting is unique and captivating. Not everyone will take a liking to your material, but if you keep creating quality posts then eventually some people will love everything about your brand! And when they do start following along with what you have to say, be sure not to let them down because that’s how you’ll lose their trust and respect.
Q2: What is the difference between Google+ and Google Plus?
A: There’s no difference between Google+ and Google Plus because they both represent the same thing. The only reason why people say there’s a difference is that “+” can also be use to symbolize a number of things, such as “score”, “cost”, etc… But when it comes down to it, they’re one and the same so don’t get them confuse!
Q3: How do I know if my content strategy is working?
A: You need to have some idea that your current content strategy is working if you want to improve it over time as well as see how much better it’s become over the years. The easiest way to see if your content is working would be to take a look at how many people are interacting with what you’re putting out there. If your content isn’t very interactive, then no one will care about it and that means that you need to reevaluate your strategy for creating great posts!
Gary Vee’s 7 rules for social media are extremely useful for anyone looking to start their own business or improve upon what they’re currently doing if they already have one says Vic Di Criscio. The main points that he makes are all about keeping your audience’s needs in mind when you create content, being consistent with posts even if no one cares just yet, and getting the word out there so that people will care at some point down the line.